Additionally, Neutrogena's roster of celebrity spokespeople, from Kerry Washington to Kristen Bell, has helped its cache.What it is: A makeup company with everything from foundation essentials to bright eyeshadow hues. Why it's hot: The Goldman Sachs and Teen Vogue survey reported that cool girls are becoming more and more interested in cosmetics, and this brand has millennial appeal.
Why it's hot: A wide price range certainly makes it appealing to women with various incomes.
The brand currently has a line designed with the help of former Victoria's Secret model Miranda Kerr.
Why it's hot: Kim Kardashian did a series of racy ads for the luxury brand.
She's also frequently spotted wearing the label's clothes.
, which has more than two million followers and mainly features stunning — albeit super skinny — girls posing in its photos.